1. Introduction
Beijing Hongchangyuan Travel Service Co., Ltd. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bjhongchangyuan.com, use our mobile applications, or utilize our services.
Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us, including but not limited to:
- Name, email address, phone number, and postal address
- Date of birth and demographic information
- Payment information and financial details
- Travel preferences, passport information, and visa details
- Company information for corporate clients
- Any other information you choose to provide
2.2 Automatically Collected Information
When you visit our website or use our mobile applications, we automatically collect certain information, including:
- Device type, operating system, and browser information
- IP address and device identifiers
- Usage patterns and browsing behavior
- Location data (with your consent)
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process bookings, reservations, and payments
- Communicate with you about our services and updates
- Personalize your experience and tailor content
- Send promotional communications (with your consent)
- Ensure security and prevent fraud
- Comply with legal obligations
4. Information Sharing and Disclosure
We may share your information with:
- Service providers who assist in our operations (hotels, airlines, payment processors)
- Business partners with your consent
- Legal authorities when required by law
- Third parties in connection with corporate transactions (mergers, acquisitions)
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.
6. Your Rights
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate or incomplete data
- Request deletion of your data
- Object to or restrict certain processing
- Data portability
- Withdraw consent at any time
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings. For more information, please see our Cookie Policy.
8. Children's Privacy
Our services are not intended for individuals under the age of 18 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children without parental consent. If you believe we have collected such information, please contact us immediately.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.
11. California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to know how personal information is used and shared
- Right to delete personal information
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising your rights
12. European Union Data Protection (GDPR)
For users in the European Union, we process your personal data under the following legal bases:
- Performance of a contract with you
- Our legitimate business interests
- Your consent
- Compliance with legal obligations
You have additional rights under GDPR, including the right to lodge a complaint with a supervisory authority.
13. Mobile Application Privacy
13.1 App Permissions
Our mobile applications may request the following permissions:
- Location - To provide location-based services and recommendations
- Camera - To scan travel documents and capture photos
- Contacts - To help you share travel plans with companions
- Notifications - To send booking confirmations and updates
- Storage - To save offline travel documents
13.2 Third-Party SDKs and Services
Our mobile applications may include third-party software development kits (SDKs) for the following purposes:
Advertising and Monetization
To support our free services, our applications may display advertisements from the following advertising platforms:
- Google AdMob - Google's mobile advertising platform providing in-app advertising, banner ads, interstitial ads, and rewarded ads
- Facebook Audience Network - Facebook's advertising network for mobile apps
- Unity Ads - Game and app advertising platform
- AppLovin - Mobile advertising and monetization platform
- IronSource - Mobile app monetization and user acquisition platform
- AdColony - Mobile video advertising platform
- Chartboost - Mobile game advertising and monetization
- Vungle - Video advertising platform for mobile apps
- MoPub (Twitter) - Twitter's mobile ad mediation platform
- Millennial Media (Verizon) - Mobile advertising platform
- InMobi - Global mobile advertising platform
- Smaato - Global mobile advertising exchange
- OpenX - Programmatic advertising platform
- Index Exchange - Programmatic advertising exchange
- Amazon Ads - Amazon's mobile advertising platform
- Pangle - TikTok's advertising platform
- Mintegral - Global mobile advertising platform
- Tapjoy - Mobile advertising and monetization platform
- HyprMX - Mobile in-app header bidding platform
- GAM (Google Ad Manager) - Programmatic advertising management
Advertising Types
Our applications may display the following types of advertisements:
- Splash Ads (Splash Screens) - Full-screen advertisements displayed when the app launches
- Rewarded Video Ads - Video advertisements that users can watch to earn in-app rewards
- Interstitial Ads - Full-screen advertisements displayed at natural transition points
- Banner Ads - Rectangular advertisements displayed at the top or bottom of the screen
- Native Ads - Advertisements that match the look and feel of the app content
- Playable Ads - Interactive advertisements that allow users to preview apps
- Offer Wall Ads - Advertisements presenting multiple offers for users to complete
Analytics Services
- Google Analytics for Firebase - App analytics and performance tracking
- Firebase Crashlytics - Crash reporting and debugging
- Adjust - Mobile attribution and analytics
- AppsFlyer - Mobile attribution and marketing analytics
- Branch - Deep linking and attribution platform
- Amplitude - Product analytics platform
- Mixpanel - Product analytics and user engagement
- Flurry - Mobile app analytics (Yahoo)
Third-Party Services
- Google Maps SDK - Location and mapping services
- Firebase Cloud Messaging - Push notification services
- Stripe - Payment processing
- PayPal SDK - Alternative payment processing
- OneSignal - Push notification service
- Airship - Customer engagement platform
- Bugly - Crash reporting (Tencent)
- Fabric (Twitter) - Developer tools and crash reporting
13.3 Ad Targeting and Personalization
Advertisements in our apps may be personalized based on:
- Device information and identifiers (GAID, IDFA)
- App usage patterns and preferences
- Location data (with your permission)
- General demographic information
- Aggregated and anonymized data
You can opt out of personalized advertising through your device settings or the opt-out mechanisms provided by ad networks.
13.4 Age Restrictions for Apps
Our applications are intended for users who are:
- 18 years of age or older in most countries
- 16 years of age or older in the European Economic Area (EEA)
- 13 years of age or older in the United States (COPPA compliance)
If you are under the applicable age, please do not use our applications without parental consent. We do not knowingly collect personal information from children without appropriate parental verification.
13.5 App Store Compliance
Google Play Store Compliance:
- Our apps comply with Google Play's Developer Program Policies
- We declare all required permissions and their purposes
- Age rating: Everyone or Teen (based on content)
- Data safety forms are completed accurately
- We provide clear information about ads in the app listing
Apple App Store Compliance:
- Our apps comply with Apple's App Store Review Guidelines
- All ATT (App Tracking Transparency) prompts are implemented correctly
- Age rating: 4+ or 12+ (based on content)
- We respect user choices regarding tracking permissions
- Privacy nutrition labels are accurately completed
13.6 Ad-Related Data Collection
Our advertising partners may collect and use the following types of data:
- Device identifiers (GAID, IDFA, OAID)
- IP address and network information
- App usage and interaction data
- Advertising engagement metrics
- In-app purchase data (for ad attribution)
- Location data (for geo-targeted ads, with consent)
- Cookie data and similar identifiers
This data may be used to deliver relevant advertisements, measure ad effectiveness, and improve ad targeting. For more details, please review the privacy policies of our advertising partners.
14. China's Personal Information Protection Law (PIPL)
For users in China, we comply with the Personal Information Protection Law (PIPL) and related regulations:
- We collect personal information only with your consent
- You have the right to access, correct, delete, and port your data
- We implement necessary security measures to protect your information
- Cross-border data transfers comply with PIPL requirements
- We provide clear notices about data processing activities
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
16. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
17. app-ads.txt Information
For transparency in programmatic advertising, we maintain an app-ads.txt file that authorizes digital advertising inventory sellers to participate in our app advertising ecosystem. You can view our authorized sellers at: app-ads.txt
18. Opt-Out Mechanisms
You can opt out of certain data collection and advertising practices through the following methods:
- Device Settings: Use your device's privacy settings to limit ad tracking
- Google Ads Settings: Visit adssettings.google.com
- Apple App Tracking: Use the App Tracking Transparency settings on iOS
- Network Advertising Initiative: Visit networkadvertising.org
- Digital Advertising Alliance: Visit aboutads.info